Social Commerce. Remember it? If not, I’ll refresh you. It’s the simple idea that people value the opinions of other people. If you read my last blog, you might remember me going on to discuss how more and more people are turning to social media for product recommendations and reviews – which in turn, encourages the dynamic growth of social commerce; and how this then directly affects the way that brands market products.
One point that Qualman makes is the importance of having a continuous conversation with the consumers rather than shoving information in their faces. Attracting customers through social media is a process which includes listening to customer feedback, interacting with your customers, making changes based on the feed back, and eventually selling a better version of your product. This means that the marketing industry now more than ever must be interactive with their customers and truly engage. It is vital to learn how to do this appropriately.
Let’s think about social commerce again; people value the opinions of other people. We all know this is true. Which is why social commerce is a thing. Because we are using these “apps” to find clothing, or furniture, or skin care products or gyms.
I sit here and I think about the way social media has changed advertising. It really is honestly insane. Think about how many “random” brands you find on a discover page of one of these social media apps. These small start-up brands, whatever it may be, are heavily relying on social media and word of mouth. Because social media and word of mouth have become so prevalent, the consumers are able to take more control of a brand.
I think Qualman ties this idea from chapter 7 in to chapter 8 nicely by discussing how social media mechanisms can shift the power to the people by allowing the loyal customers to make money through these new ways of advertising. This got me thinking about Instagram influencers. Customers are heard now more than ever because of these social media platforms. This can be a blessing and a curse for the companies. Therefore, they shouldn’t try to fight it. Instead the company must learn to strategically use social media platforms to market themselves appropriately and to find their own voice. Even if that voice can only be 140 characters or even through a loyal “ambassador.”
Be sure to check my blog next week and see how #LVCC406 stirs up my thoughts!
One point that Qualman makes is the importance of having a continuous conversation with the consumers rather than shoving information in their faces. Attracting customers through social media is a process which includes listening to customer feedback, interacting with your customers, making changes based on the feed back, and eventually selling a better version of your product. This means that the marketing industry now more than ever must be interactive with their customers and truly engage. It is vital to learn how to do this appropriately.
Let’s think about social commerce again; people value the opinions of other people. We all know this is true. Which is why social commerce is a thing. Because we are using these “apps” to find clothing, or furniture, or skin care products or gyms.
I sit here and I think about the way social media has changed advertising. It really is honestly insane. Think about how many “random” brands you find on a discover page of one of these social media apps. These small start-up brands, whatever it may be, are heavily relying on social media and word of mouth. Because social media and word of mouth have become so prevalent, the consumers are able to take more control of a brand.
I think Qualman ties this idea from chapter 7 in to chapter 8 nicely by discussing how social media mechanisms can shift the power to the people by allowing the loyal customers to make money through these new ways of advertising. This got me thinking about Instagram influencers. Customers are heard now more than ever because of these social media platforms. This can be a blessing and a curse for the companies. Therefore, they shouldn’t try to fight it. Instead the company must learn to strategically use social media platforms to market themselves appropriately and to find their own voice. Even if that voice can only be 140 characters or even through a loyal “ambassador.”
Be sure to check my blog next week and see how #LVCC406 stirs up my thoughts!
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